3 Proven Reasons Why You Should Have at Least One Press Release in Your Marketing Portfolio…
If you are published in say 72 online journals and print publications that’s almost instant credibility. To be featured on the big alphabet networks like CBS, NBC, ABC etc automatically brands you as a leader in your professional space. As you may already know, it’s all about trust and credibility. And just about nothing out there works as well as a “non-salsey” journalistic column featuring your business highlighting what it is you do for the customer and how you’ve helped others achieve their business goals as well.
The first six letters in the word authority are “author”. Authors are reflexively placed in a position of expertise in the minds of the public and for this, folks tend to want to do business with them more often than someone who’s not an author. Even though you’re not an “author” with this service, your press release will be on sites where credible authors and journalists are, and your credibility will be increased as a result of the association. A good idea is to print off all your news columns and place them on a cork board in your office. This will impress folks, as well as endear them to you. They are badges of credibility.
3. Social Proof…
Social proof or commonly known as “reputation” is crucial online. If you’ve got real citations to articles on big media conglomerate publication sites, then your doing good work. Improving your rep and selling your services at the same time. Think about it: When a prospective customer asks you for references, you can send them to your article or column written in the Wall Street Journal as an example. Also, including customer testimonials in your press release can really charge it with authority and credibility.
4. Search Engine Optimization – Benefits to You…
The main key to getting “targeted” organic traffic on google has to do with the sites that are pointing back at your site from the press release/article. Sites like CBS, NBC, ABC, Fox and many other sites we link to have extremely high ranking, and any article that appears on these pages will give your site a huge boost in your sites position in the search engines. We have has many folks shoot straight to page one in natural results. Using sought after terms for your market in your press release will target certain people that are interested and want to engage with you. Remember, once your article/press release appears on CBS or ABC for example, it stays forever. Again, for purposes of reference, sending someone to an article written about you on one of these sites can really set things on the right note with prospective clients.
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